Packaging trends are all over the place, but there are a few that stand out from the crowd. In this post, we’ll highlight the top packaging trends that you should know, why they matter, and some of the aspects of them.
First, reduce, reuse, recycle. This is something that should be a given. Plastic packaging has problems, and it is something that the industry is trying to figure out. There is no legitimate answer, and for the most part, people are just trying to figure out the best way to provide the recyclability of these products, and to improve on this. There are a lot of new ideas however, coming out of these conversations, in order to improve he rate of recycling, the increasing of the post-consumer resins, and there are also recycling infrastructure changes.
There are cities nowadays that are creating educational programs so that communities can learn about what is and wont’ be recycled, and for the most part, if you star to focus on these recycling trends and green packaging, it will really help the business, and in turn benefits customers.
Then there is ecommerce, and we can’t ignore this anymore, especially since this is one of the best was to improve on revenue. But, if you’re an online business, or looking to add online sales to your business, you need to make sure that your package arrives to the consumer without any problems. This is a good way for you to improve your business, and you should make sure that you take care in making sure that you give the proper packaging guidelines to everything.
For example, for liquid packaging, you need a 3 foot drop test, and you want to put this on a surface without leaking or breaks. The drop tests are done on every single side, and if you do have this in place, you’ll be much happier with all of this.
There is also the aspect of too much packaging through, and you should try to find the right balance between making sure that the packages aren’t overly packaged, and also making sure that things don’t break. You can test this, and you can always do your research to make sure that you get the right packaging guidelines in place before anything else.
Then, there is packaging with PCR materials. This is a good way to make sure that you have this, since it does have a nice look to it, and it makes it strong. However, it sometimes has a gels or resin that flakes off, so it’s hard for a container to match the brand colors wit this. Some of the PCR color companies however have started to me t this challenge, and from there created the G-series, which is where you get a colored solution that overcomes this. This is of course, ongoing, and of course, it’s working to give you a package that works with the goals of the company, without compromising the aesthetics or the performance of a package.
Finally, you’ve got packaging supply partners. This makes it easier for a lot of people to figure out what they can do, so you’re not having to pay as high of a cost. When choosing partners, you want to make sure that you’re working with someone who has the experience, and who has really innovated their sieves. You want to see if they can do prototyping, have a higher percentage in R&D, allows for the investment of equipment, especially automaton, and of course, making sure that they are successful. So, when you think you’re ready to get into this, be on the lookout for the proper packaging services. This is a part of the trends most don’t talk about, but it’s vital to businesses.